I love solving big problems with small teams.

My background spans computer science, software development, and graphic design — including work with some of the top brands in advertising. That combination has fundamentally shaped how I think as a Product Designer. I know how developers work and the challenges they face. I have an aesthetic sense that goes the extra mile in connecting with and delighting users. Together, they let me navigate genuinely complex problems and distil them into solutions that are both elegant and effective.

I've shipped products to 40M+ users, led design systems from scratch as hire number one, and launched the first crypto subscriptions product of its kind. My background spans payments, pensions, credit, crypto, and fincrime — industries where trust isn't optional and complexity is the default.

I believe there's remarkable value in something done right. Sweating the details. Striving for great. Putting in the work where others haven't, and creating solutions that genuinely add value to people's lives.