Cesar Garcia
I solve big problems. First design hire at multiple companies, shipped to 200M+ users worldwide, in payments, pensions, crypto, financial crime, data intelligence. With a background in software engineering, I work through technical constraints rather than around them. Expert in human behavior.
Added $135M a year with a superficial change
From 9% success rate to 43%
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Pay with Trust Wallet
Saving $6.9M a year while improving user experience
Onboarding an extra 20M users
Verify Your Identity
Identity verification helps us keep the Mara Tribe safe.
A one million pound first-year target. Hit in 91 days.
I made the map lie, correctly.
Demographics
Car Ownership
Lifestage
Empty Nesters · 5,902,748
Household
Rented
9M
Shared
0.1M
Owned
16M
16,785,003
Income (K/Year)
<20
30-39
20-29
40-49
50-75
75+
11,299,442
Employment
Employed
28.6M
Retired
6.4M
Student
1.6M
28,607,397
Age
18-24
25-34
35-54
55-64
65+
11,299,442
Gender
51% Female
Time Motivation
Early Adopter
Trend Follower
Financial Motivation
Price Sensitive
Affluent
Lifestyle Motivations
Brand Promiscuous
Tech Savvy
Health Conscious
Environmentally Conscious
Travel Junkie
Passions
Watching Movies
All Sports
Documentaries
Eating Out&Socialising
Comedy
Radio Shows&Stars
Politics&Leadership
TV Reality Shows
TV Entertainment
Boxing
Audience Insight
Audiences
Export
postcodes sectors
11,197
postcodes
1,755,005
Households
27,200,000
John Appleseed
john.appleseed@starclient.com
14
Motivations+
geofence
12
catchment
lookalikes
Customers
Logout
Tours:
Hello John,
Create your own Audience
Define a bespoke geography
Identify Lookalikes
Enrich your CRM data(coming soon)
Uploading
customer_id, postcode, segment
Please upload a .csv file with the following fields:
Upload Customer file
postcodes sectors
2,129
postcodes
34,239
Households (est)
834,322
34 min
Watching Movies
All Sports
Documentaries
Eating Out&Socialising
Comedy
Radio Shows&Stars
Politics&Leadership
TV Reality Shows
TV Entertainment
Boxing
Passions
Motivations
Demographics
London
postcodes sectors
1,872
postcodes
23,426
Households (est)
34,235
drive time
Brand Promiscuous
Tech Savvy
Health Conscious
Environmentally Conscious
Early Adopter (Time)
Travel Junkie
Culture Curious
Style Conscious
House Proud
Affluent (Financial)
Passions
Motivations
Demographics
Manchester
Clear Motivations filter
2
Lifestyle Motivations
Financial Motivations
Health Conscious
Brand Promiscuous
Environmentally Conscious
Tech Savvy
Style Conscious
Travel Junkie
House Proud
Culture Curious
Price Sensitive
Affluent
2
Time Motivations
1
Social Media Preference
Early Adopter
Trend Follower
Demographics
Segments
Motivations
Passions
Clear results
W1W 6A
W1W 6AA
W1W 6AB
W1W 6AC
W1W 6AD
W1W 6AE
W1W 6AF
W1W 6AG
W1W 6AH
W1W 6A
W1W 6A
W1W 6A
W1W 6A
W1W 6A
W1W 6A
W1W 6A
W1W 6A
Households
Audience score
Done
A gym app launched when every gym on earth closed.
Co-founder, still working on itPensions · 2019-20Penfold
From first hire, to an award winning pension
Founding Designer, first hireFincrime · 2021-22Cable
A one trick pony, turned full-fledged banking suite
Founding DesignerWeb3 wallet · 2025Trust Wallet
Wallet onboarding, rebuilt for 200 million.
Lead Product Designer