Demographics

Car Ownership

Lifestage

Empty Nesters · 5,902,748

Household

Rented

9M

Shared

0.1M

Owned

16M

16,785,003

Income (K/Year)

<20

30-39

20-29

40-49

50-75

75+

11,299,442

Employment

Employed

28.6M

Retired

6.4M

Student

1.6M

28,607,397

Age

18-24

25-34

35-54

55-64

65+

11,299,442

Gender

51% Female

Time Motivation

Early Adopter

Trend Follower

Financial Motivation

Price Sensitive

Affluent

Lifestyle Motivations

Brand Promiscuous

Tech Savvy

Health Conscious

Environmentally Conscious

Travel Junkie

Passions

Watching Movies

All Sports

Documentaries

Eating Out&Socialising

Comedy

Radio Shows&Stars

Politics&Leadership

TV Reality Shows

TV Entertainment

Boxing

Audience Insight

Audiences

Export

postcodes sectors

11,197

postcodes

1,755,005

Households

27,200,000

John Appleseed

john.appleseed@starclient.com

14

Motivations+

geofence

12

catchment

lookalikes

Customers

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postcodes sectors

2,129

postcodes

34,239

Households (est)

834,322

34 min

Watching Movies

All Sports

Documentaries

Eating Out&Socialising

Comedy

Radio Shows&Stars

Politics&Leadership

TV Reality Shows

TV Entertainment

Boxing

Passions

Motivations

Demographics

London

postcodes sectors

1,872

postcodes

23,426

Households (est)

34,235

drive time

Brand Promiscuous

Tech Savvy

Health Conscious

Environmentally Conscious

Early Adopter (Time)

Travel Junkie

Culture Curious

Style Conscious

House Proud

Affluent (Financial)

Passions

Motivations

Demographics

Manchester

Clear Motivations filter

2

Lifestyle Motivations

Financial Motivations

Health Conscious

Brand Promiscuous

Environmentally Conscious

Tech Savvy

Style Conscious

Travel Junkie

House Proud

Culture Curious

Price Sensitive

Affluent

2

Time Motivations

1

Social Media Preference

Early Adopter

Facebook

Instagram

Trend Follower

Twitter

LinkedIn

Demographics

Segments

Motivations

Passions

Clear results

W1W 6A

W1W 6AA

W1W 6AB

W1W 6AC

W1W 6AD

W1W 6AE

W1W 6AF

W1W 6AG

W1W 6AH

W1W 6A

W1W 6A

W1W 6A

W1W 6A

W1W 6A

W1W 6A

W1W 6A

W1W 6A

Households

Audience score